2020 Content Marketing Journalism Media Relations 
Sword and the Script
JULY 27, 2021
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.
Sword and the Script
JUNE 9, 2020
75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.
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Sword and the Script
MAY 16, 2020
Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. And that’s the theme for this week’s Unscripted Marketing Links [UML]. These three studies polled 3,000 journalists and their answers all center on relevance. Try our services.
Barokas
DECEMBER 5, 2019
It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Content marketing has taken on new life and meaning. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. But media expectations and budget reality are no joke.
Sword and the Script
SEPTEMBER 8, 2020
Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.
PRSay
MAY 4, 2020
While we covered much of the contents of our 2020 State of the Media Report, there were a few key takeaways for PR professionals. ( A high bar for anything related to COVID-19. .” If it’s not accurate it’s not journalism.”. Dis) trust in the media. . Photo credit: incomible.
Sword and the Script
DECEMBER 21, 2021
Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We
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