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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Check out our services.].

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. With no boundaries, everyone wins. Take risks.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. The company began developing the product in 2020 and went to market in 2021 with its predictive AI. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners.

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How Earned Media Will Impact 2020 Elections

Critical Mention

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. As the news sharing spreads, earned media’s relevance and value continues to grow. Top Ways the Media Impacts Politics with Online News.

Radio 101
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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

Sword and the Script

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Truescope named Rick Lombardo as senior vice president of Media Intelligence in North America.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

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