Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 128

Technology Study Communications Survey 128

NewsWhip

OCTOBER 13, 2022

Good crisis communications teams stay prepared for these kinds of events. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. Overwhelmingly, they chose to get out.

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Article: The top 7 challenges facing PR and communications in 2020—and best ways to adapt (Bulldog Reporter). 2019 JOTW Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

DECEMBER 30, 2019

The #FuturePRoof community goes from strength-to-strength. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 9, 2021

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. But unfortunately a crisis can strike at any time.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. Q: What are your company’s marketing initiatives for 2019? If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

NOVEMBER 26, 2019

During the company’s 2019 Q2 earnings call , CEO Kevin Akeroyd told analysts the product was providing customers with “double-digit performance improvement in that advertising.”. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” As president, she’ll lead the company’s operations and corporate strategy. in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. 11 Steps to Effectively Managing a PR Crisis. Does your staff know what they should be doing?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

Doctor Spin

DECEMBER 21, 2023

2019, October 19). Corporational Determinism—The New Paradigm for Product Launching. Disclosing corporate information can be a delicate process with many stakeholders—especially regarding legal considerations or C‑level quotes. Pro tip: Media kits are not just for promotion; they are also prepared for crisis communications.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. Fast forward to 2019, and coverage earned online is king. 4) What hasn’t changed about PR? .

Brand 107

Brand Branding Reputation Corporate 107

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. But for many in the digital marketplace, the production and distribution of misinformation can be a lucrative business.

Financial 192

Financial Reddit Advertising Advertising 192