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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177
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6 Smart Tips For Q4 PR Planning

ImPRessions - Crenshaw Communications

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Now is also the time to look at staff planning and start to forecast your 2018 goals and needs (see below.) Look towards 2018. Ask some important questions.

Meeting 136
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The plant-based companies shaking up the meat market

NewsWhip

While plant-based ‘meat’ options have been available for a number of years, the level of coverage and general interest paid to the practice have really come to the fore since 2018 with the rise of Beyond Meat and other newly-launched alternatives. The most engaged vegan meat alternative brands. million engagements.

Company 78
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.

Survey 170
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Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing

Contently - Strategy

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing.

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12 Months of Content Marketing For 2018

Cision

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.