Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 542 from the U.K. and 348 from Canada. Give our services a try.

Survey 170

Survey Media Relations Pitching Media 170

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. In the early days, it was just blog posts and whitepapers. He’s also not afraid to speak his mind.

Brand 71

Brand Branding Marketing Facebook 71

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Elated from the feedback and our results, we decided to take our victory a notch higher by submitting our thrilling tale to Marketing’s PR Awards 2018. The result?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Sword and the Script

NOVEMBER 6, 2018

— Cybereason (@cybereason) April 19, 2018. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show. See these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Creativity Film Trade Shows 64

The Hoffman Agency

MAY 23, 2018

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Elated from the feedback and our results, we decided to take our victory a notch higher by submitting our thrilling tale to Marketing’s PR Awards 2018. The result?

Trade Shows 28

Trade Shows Conference Industry Internal 28

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. 3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. How B2B Marketing Can Get More out of Trade Shows.

Media 97

Media B2B Groups Conference 97

Beyond PR

MAY 8, 2018

When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations. People are skeptical of promises from brands, but not friends. Niche “micro influencers” represent the Goldilocks zone for many brands.

Marketing 45

Marketing Trade Shows Local B2B 45

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Next year, don’t let it come to that. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0