5W PR

MARCH 5, 2023

Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

Brand 88

Brand Branding Consumer Reputation 88

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. However, for 2018, the following tactics could have the best results. Be a Dedicated Publisher.

Brand 114

Brand Branding Reputation LinkedIn 114

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. As they say, the biggest risk is not taking any risk at all.

Trends 94

Trends Trade Shows Community Instagram 94

PR News

APRIL 19, 2018

The benefits of securing positive media coverage for your brand… Continued. The post 2018: The Year the Community and Conversation Influencer Model Got Real appeared first on PR News Blog.

Community 93

Community Conference Measurement Media Relations 93

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Do you feel stuck in your current job? Update your LinkedIn profile and résumé.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What were the hot topics that brands and agencies were discussing?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. also see why ?).

Survey 103

Survey Marketing B2B Content Marketing 103

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

Corporate 74

Corporate Blogging Social Media Facebook 74

Ronn Torossian

NOVEMBER 27, 2017

When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. Apparently expecting more of the same, Campbell dropped its earnings projection for 2018 as well. The soup company has been flailing as sales numbers are falling across the board.

Blogging 218

Blogging Brand Branding Company 218

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. This enabled us to craft a data-informed point of view on how brands can approach the upcoming tournament.

Brand 78

Brand Branding Data Viral 78

Communications Conversations

DECEMBER 19, 2018

2) To cultivate new business connections, 3) To meet new people to feature on this blog, or on the Talking Points Podcast, 4) To identify new people to join one of the two mastermind groups I manage. As I look back at 2018, I had 50-plus coffee meetings with all sorts of people. Also featured on the Talking Points blog ).

Healthcare 60

Healthcare Banking Tourism Groups 60

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Imagine: a brand like Starbucks averages over 63,000 daily mentions!

Training 399

Training Video Analysis Data 399

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. ” Not so much with a branded journalistic press room.

Brand 92

Brand Branding How To Writing 92

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. (Yes please. I want this now). Siri, it’s over.

Trends 59

Trends How To Retail Google 59

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! According to an article in Forbes , Nielsen recently published its annual Global Corporate Sustainability Report , which says that 66% of consumers will choose to spend more money on a product from a sustainable brand. Avengers Infinity War. Deadpool 2.

Film 69

Film Airlines Corporate Strategy 69

Ronn Torossian

JUNE 1, 2018

In May 2018, the company announced that they are now working on an influencer marketing platform. The influencer marketing platform allows brands and companies to find … READ MORE ». The post Influencer Marketing Search Engine to Roll Out on Facebook appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Engineering 150

Engineering Facebook Privacy Marketing 150

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. What are the most important steps in 2018? Q3: How important is blogging for anyone aspiring to a career in PR? Q4: Let’s talk social media and personal branding. Is PR Right for me? ”

Communications 191

Communications Community Blogging Education 191

Sword and the Script

JUNE 30, 2021

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. About one in five (21%) say brands should take a stand on political issues “often” or “always” while 43% say brands should take a stand on social issues “often” or “always.”

Survey 118

Survey Communications Ethics Measurement 118

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Read Jim’s insights and my response on Paul Sutton’s PR blog. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Mora Communications

JANUARY 3, 2018

A gradual sustained approach can successfully establish a business, expert or a brand. . PR and media relations can brand your company, take you to the next level, grow your business and establish you as an expert in your field. 2018 PR Campaign Blog | Copyright © Mora Communications Inc.

How To 40

How To Newspapers Print Interviews 40

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Communications Conversations

NOVEMBER 30, 2018

I now pay attention to this survey if for no other reason than there just aren’t that many surveys of bloggers like this around anymore in 2018 (which, actually, is hard to believe). Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs.

Corporate 100

Corporate Survey Trends Blogging 100

Onclusive

OCTOBER 25, 2018

AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery. Understanding both sides is paramount to branding and positioning success. The post Brand Positioning: Get to Aha!

Brand 75

Brand Branding Conference Technology 75

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. Blog about it.

B2B 64

B2B Report Marketing Survey 64

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Norton's Notes

JUNE 20, 2018

Now although I am OLD (don’t laugh) I don’t proclaim to be an oracle and know everything that is going to happen in business and technology but I do feel I have a fairly solid understanding of social media marketing as it is today in 2018. This is a blog topic for another day though. Outrage – a big rise of 2017-18.

Social Media 28

Social Media Trends Media Case Study 28

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention.

Media 162

Media Fashion Television Radio 162

NewsWhip

APRIL 30, 2018

How can a 167-year-old brand come across as modern and relevant to today’s audiences and decision makers? Ed: the below blog was written by our VP of Sales, Kevin Lowe. Check out our 2018 guide to brand newsrooms here.) We joined American Express to find out. (Ed:

B2B 113

B2B Social Media Brand Branding 113

NewsWhip

APRIL 18, 2018

As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. We’ve talked a lot about influencers on the blog, particularly on Instagram and, to a lesser extent, Facebook. We take a look at the data.

YouTube 110

YouTube Video Instagram Facebook 110