Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. Full report: 2018 Global Media Report by Onclusive.

Survey 93

Survey Journalism Study Pitching 93

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

JULY 30, 2019

It curates content from their network and targeted advertising. In July 2018 it found that Vote Leave exceeded its spending limit of £7 million by almost £500,000. In its report the DCMS Committee recommended that social media platforms be subject to a code of ethics and external regulation. Vote Leave was fined £61,000.

Facebook 91

Facebook Ethics Data Sports 91

Mindful Marketing

JULY 26, 2019

Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’ So, the question: Is it ethical for organizations to employ virtual influencers? For me, the biggest ethical concern surrounding virtual influencers is the potential for deception.

Ethics 70

Ethics Consumer Reputation Corporate 70

Stephen Waddington

NOVEMBER 5, 2017

It’ll celebrate the 70 th anniversary of the NHS in 2018, and lessons for communicators. An upcoming discussion between two senior public relations practitioners spotlights the issue of ethics in public relations. Bots and rogue advertising are being used to manipulate social media. Here’s a roundup of what you may have missed.

Ethics 0

Ethics Social Media Advertising Advertising 0

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Advertising, production, and distribution have all fundamentally changed. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 15) Ethics in PR revisited. 8) Creativity over productivity. “I Also see Off Script Q&A No.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164