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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. THO also served as diligent traffic cops to identify and correct any outdated or incorrect uses of the new brand.

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From Celestial Insights to Corporate Innovations: How Space Tech Enhances Business on Earth

Stern + Associates

is helping organizations forge sustainable paths forward with the assistance of the latest technology including cutting-edge artificial intelligence (AI) programs such as GPT-4 , as she recently explained to tech entrepreneur Reid Hoffman. As a futurist, tech investor and space architecture pioneer, Ariel Ekblaw, Ph.D. ,

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5 Tips for Getting Into Live Streaming

Cision

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home.

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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

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What about Snapchat? Part 1 of 2

Shift Communications

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage. Stay tuned.

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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. This may not seem too far off based on the proliferation of virtual reality (VR) technology, but it’s also possible with the power of 360-degree cameras and video. And by no surprise, it’s growing.

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How to Spy on Your Competition & Steal Their Secrets

Cision

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years! The Key Steps. Define goals. So what is the future for marketing innovation?

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