Putting the “PR” in Partnership Relations

PRSay

And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.

Quantitatively Measuring Reputation for your Brand

TrendKite

For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s not even our customers. It’s our brand reputation.

Trending Sources

How to Spy on Your Competition & Steal Their Secrets

Cision

The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness. The real opportunity in using that information is twofold: Model best practices.

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. But there’s one area – and it’s an important area – that I haven’t yet touched on.

What about Snapchat? Part 1 of 2

Shift Communications

This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage. Vice President, Marketing Technology.

Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis?

Brand 66

Behind the Headlines With Holly Beverly

Cision

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Technology has changed the business model.

3 PR lessons from SXSW

PR Daily

What began as a local Austin music festival in 1986 just wrapped up its 30 th year as the go-to event for music, film and technology. I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits.

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. After this audience, perhaps technology publications are a great fit. (Photo Credit: Deposit Photos, Canva).

A career roadmap for millennials and Gen Z

PR Daily

It's analogous to saying in real estate, location, location, location. It’s not only important to work harder and smarter with cutting-edge technology, but also to embrace key professional relationships through networking. Millennials are more than 80 million strong and growing.

Behind the Headlines With Anthony Bianco

Cision

One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it. Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on.

Why HR-PR Should be a Pillar of Any Program

Shift Communications

In its many iterations, HR-PR commands a good portion of business press; real estate. These stories are also highly valuable to press, as they provide real-life examples of how entrepreneurs are solving the recruiting talent – a C-level priority.

30 jobs in the PR and marketing world

PR Daily

Marketing associate— MB Real Estate (Illinois). Social media publishing consultant— Lithium Technologies (California). Most PR pros are inherently social.

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

Google is starting to take up more and more of the real estate on the SERPs. That said, the top SEO campaigns will continue to deliver real benefits to those companies. How do you think an ever increasing growth in technology will change the marketing sector? As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision.

10 things you should never do when pitching a journalist

PR Daily

I''m also including examples of what the subject lines should have read: Bad: A World-Renowned Real Estate Broker Reveals a Government Conspiracy Targeting Your Monthly Payments. Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch.

Obey these rules of social media courtesy

PR Daily

with news about technology in the auto industry as well as information about how its franchisees are connecting with the community. provides its audience with quotes, holiday images, jokes, celebrity real estate gossip and a game called #FlashbackFriday.

LinkedIn unveils top 10 Company Pages of 2017

PR Daily

Virginia-based DXC Technology gets a nod for cultivating meaningful, two-way conversations with followers. Many organizations fail to strategically use their Company Page’s real estate to pump up registrations for upcoming events, conferences and webinars, but not HP.

Announcing the finalists for the 2014 Social Media Awards

PR Daily

Powell Tate for Medical Imaging & Technology Alliance (MITA), Advocating for CT Dose Optimization Policy: “A Victory for Patients Everywhere”. CBRE, CBRE & Instagram: Creating Brand Elasticity and Upending the Commercial Real Estate Industry.

Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

You’ve worked in training in everything from the real estate field to the PR and marketing industry now. Technology has leveled the playing field for even DIY communities to master the core industry competencies.

What Venmo can teach marketers about reaching millennials

PR Daily

Venmo allows users to transfer money to each other in real-time from bank accounts, debit cards, and credit cards. [A] More and more, millennials are using their phones for seemingly everything. They also tend to gravitate toward certain brands or products for their ease of use.

5 ways online-dating advice can boost 'influencer' marketing

PR Daily

As technologies advance, communications norms evolve and social circles expand to include friends of friends--of friends, dating has changed in recent years. It’s the same for marketers reaching out to bloggers and social media heavyweights: Like the old real estate saying goes, it’s all about location, location, location.

Report: Top 10 most- and least-trusted industries

PR Daily

Technology. Real estate, rental and leasing. Few themes have overtaken American society over the past few years quite like trust has. Reading PR case studies (including those on PR Daily ) can be a crash course in which organizations you can and cannot trust.

Twitter gives marketers a front seat with video ads feature

PR Daily

Twitter explained how the new feature—called “First View”—works, via a blog post : First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. As more people access social media and search engines via their mobile devices, it’s increasingly important to make sure the technology behind them offers them the best experience.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Facebook has reached a point of name recognition, technological prowess, and user loyalty that rivals major tech players like Google and Apple. For instance, if you’re a technology brand, you want to show that you’re at the forefront of the digital era. Consider the following: Working hard to bring innovation and technology to life for the modern business. Your cover photo is valuable real estate, and should never go stale.

7 insights PR pros should glean from editors

PR Daily

To back up what I say, I offer several tips below, along with real editor responses from leading publications. Offer real value. If you pitch a story about technology that could save your life in a disaster in the aftermath of a devastating storm, you'll have a good chance.

2016 – A Year in Traditional Media

Shift Communications

I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview.

The Web is Not Flat

Doktor Spinn

However, the challenge with holographic projection is that the technology requires projectors from multiple locations and good lighting conditions. There is a way to interact with holograms without having to use projectors: Augmentation technology.

Behind the Headlines With Lynda Fernandez

Cision

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns.

How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness. The real opportunity in using that information is twofold: Model best practices.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Anyone working with any technology these days (even scissors) saw this coming. It''s like a business of celebrities—it appears only the companies with the best ratings are granted real estate!

Pretty Decent Pitch: From The Laermer Files

Bad Pitch Blog

THE NEWEST BUSINESS MAGAZINE TO HIT THE BIG APPLE LAUNCHES: Empire NY is the Magazine To Grant New Yorkers Needed Insight into The Art Of Success April 16, 2002 (New York) – On April 19, New York finally gets a business magazine to match its own moxie: Empire NY magazine comes out, in the nick of time, so we can get some real info about ideas, innovation, money and power. Finally, New Yorkers can get real insight into how to succeed in an extremely competitive town.”