PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Wired describes itself as covering the intersection of technology, science, art, and culture. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine.

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

It features online purchasing, automatic inventory, real-time food and menu costing, POS sales integration and more. Focuus shows campaign KPIs in real time. Events Marketing Networking NY Tech Tech PR Technology Israeli NYSE startup tech

Putting the “PR” in Partnership Relations


And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.

Quantitatively Measuring Reputation for your Brand


For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s not even our customers. It’s our brand reputation.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. With the rise of social media, digital technology, and more, PR professionals have to stretch. Technology will evolve.

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. After this audience, perhaps technology publications are a great fit. (Photo Credit: Deposit Photos, Canva).

How to Spy on Your Competition & Steal Their Secrets


The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness. The real opportunity in using that information is twofold: Model best practices.

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Behind the Headlines With Anthony Bianco


One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it. Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on.

What about Snapchat? Part 1 of 2

Shift Communications

This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage. Vice President, Marketing Technology.

Behind the Headlines With Holly Beverly


In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Technology has changed the business model.

Behind the Headlines With Lynda Fernandez


Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns.

Personal Branding: Always Be Prepared for Your Next Job Opportunity


Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis?

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3 PR lessons from SXSW

PR Daily

What began as a local Austin music festival in 1986 just wrapped up its 30 th year as the go-to event for music, film and technology. I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits.

LinkedIn unveils top 10 Company Pages of 2017

PR Daily

Virginia-based DXC Technology gets a nod for cultivating meaningful, two-way conversations with followers. Many organizations fail to strategically use their Company Page’s real estate to pump up registrations for upcoming events, conferences and webinars, but not HP.

Why PR pros should focus on audience emotions

PR Daily

Technology—whether social, data or analytics—enables PR pros to know the communications preferences and times of day to connect with specific contacts and influencers. If you figure out the concerns of your target audience, you can develop a campaign with real resonance.”.

Is Virtual Reality (VR) The Next Big Thing in Social Media?

Social PR Chat

It’s the 2017 question of the newsfeed: Will AR and VR be the technology darlings to sweep social media and public relations off its feet? Triggered by location or any image imaginable, this technology enriches everyday objects with digital content.

A career roadmap for millennials and Gen Z

PR Daily

It's analogous to saying in real estate, location, location, location. It’s not only important to work harder and smarter with cutting-edge technology, but also to embrace key professional relationships through networking. Millennials are more than 80 million strong and growing.

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. But there’s one area – and it’s an important area – that I haven’t yet touched on.

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Why HR-PR Should be a Pillar of Any Program

Shift Communications

In its many iterations, HR-PR commands a good portion of business press; real estate. These stories are also highly valuable to press, as they provide real-life examples of how entrepreneurs are solving the recruiting talent – a C-level priority.

30 jobs in the PR and marketing world

PR Daily

Organizations from an array of industries were recognized, including those from information technology, energy, health care and finance. Senior account manager – real estate PR—Lynn Hazan & Associates (Illinois).

The Web is Not Flat

Doktor Spinn

However, the challenge with holographic projection is that the technology requires projectors from multiple locations and good lighting conditions. There is a way to interact with holograms without having to use projectors: Augmentation technology.

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Report: Top 10 most- and least-trusted industries

PR Daily

Technology. Real estate, rental and leasing. Few themes have overtaken American society over the past few years quite like trust has. Reading PR case studies (including those on PR Daily ) can be a crash course in which organizations you can and cannot trust.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

M Live Partners with Pokémaster to "Catch ’em All," Marriott International Real-Time Marketing Command Center: M Live. The Real Deal, RetailMeNot. · M Live Partners with Pokémaster to "Catch ’em All," Marriott International Real-Time Marketing Command Center: M Live.

30 jobs in the PR and marketing world

PR Daily

Senior account manager – real estate PR—Lynn Hazan & Associates (Illinois). Editor, San Francisco technology bureau—The Wall Street Journal (California). Though their names might not be familiar, many should be raising a pint to former Sen. Pat Harrison and Rep.

How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness. The real opportunity in using that information is twofold: Model best practices.

30 jobs in the PR and marketing world

PR Daily

Marketing associate— MB Real Estate (Illinois). Social media publishing consultant— Lithium Technologies (California). Most PR pros are inherently social.

Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. She likes producing infographics and has created a few, including for a winemaker and a commercial real estate property manager, but the media hasn’t yet used any of them.

2016 – A Year in Traditional Media

Shift Communications

I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview.

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How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Facebook has reached a point of name recognition, technological prowess, and user loyalty that rivals major tech players like Google and Apple. For instance, if you’re a technology brand, you want to show that you’re at the forefront of the digital era. Consider the following: Working hard to bring innovation and technology to life for the modern business. Your cover photo is valuable real estate, and should never go stale.

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3 ways writers can find their voices

PR Daily

Jeff Goins , a prolific blogger and writing instructor, says the voice of your blog should tie-in with your goals: If you’re selling real estate online, your blog voice might be personal, professional and attentive to customers. The voice and tone of your blog posts matter.

What Venmo can teach marketers about reaching millennials

PR Daily

Venmo allows users to transfer money to each other in real-time from bank accounts, debit cards, and credit cards. [A] More and more, millennials are using their phones for seemingly everything. They also tend to gravitate toward certain brands or products for their ease of use.

Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

You’ve worked in training in everything from the real estate field to the PR and marketing industry now. Technology has leveled the playing field for even DIY communities to master the core industry competencies.

Obey these rules of social media courtesy

PR Daily

with news about technology in the auto industry as well as information about how its franchisees are connecting with the community. provides its audience with quotes, holiday images, jokes, celebrity real estate gossip and a game called #FlashbackFriday.

5 ways online-dating advice can boost 'influencer' marketing

PR Daily

As technologies advance, communications norms evolve and social circles expand to include friends of friends--of friends, dating has changed in recent years. It’s the same for marketers reaching out to bloggers and social media heavyweights: Like the old real estate saying goes, it’s all about location, location, location.

10 things you should never do when pitching a journalist

PR Daily

I''m also including examples of what the subject lines should have read: Bad: A World-Renowned Real Estate Broker Reveals a Government Conspiracy Targeting Your Monthly Payments. Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch.

Twitter gives marketers a front seat with video ads feature

PR Daily

Twitter explained how the new feature—called “First View”—works, via a blog post : First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. As more people access social media and search engines via their mobile devices, it’s increasingly important to make sure the technology behind them offers them the best experience.

Announcing the finalists for the 2014 Social Media Awards

PR Daily

Powell Tate for Medical Imaging & Technology Alliance (MITA), Advocating for CT Dose Optimization Policy: “A Victory for Patients Everywhere”. CBRE, CBRE & Instagram: Creating Brand Elasticity and Upending the Commercial Real Estate Industry.

7 insights PR pros should glean from editors

PR Daily

To back up what I say, I offer several tips below, along with real editor responses from leading publications. Offer real value. If you pitch a story about technology that could save your life in a disaster in the aftermath of a devastating storm, you'll have a good chance.

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

Google is starting to take up more and more of the real estate on the SERPs. That said, the top SEO campaigns will continue to deliver real benefits to those companies. How do you think an ever increasing growth in technology will change the marketing sector? As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision.