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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Product launches. Through these tools, users have access to behind-the-scenes moments taken by their favourite celebrity, politician or business leader.

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The Future of Twitter

The Proactive Report

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. Other tools will find their way to fill the gap.

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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

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Salesforce #NA14 Crisis: Why Social Listening Matters

Cision

Chuck Gulden (@cfgulden) May 11, 2016. If you have a product update or product launch, plan to start listening weeks in advance so you can a) establish a baseline to compare results against and b) be prepared in the event things go awry. The #NA14 Crisis. Not only how many people saw, but who saw and who matters?

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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. If not, you should. In addition, the average respondent consumes 1.5

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Google News: a new way to spread the story

Presspage

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. But there are some other important reasons as well: Trust Over 60% of people trust Google News more than they trust the news outlets contained in Google’s Index ( 2016 Edelman Trust Barometer ). What is Google News?

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A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

1) Israeli vendor builds CRM tool for PR. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. million paid in stock and $15.9