The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

Cision

MAY 11, 2016

Chuck Gulden (@cfgulden) May 11, 2016. If you have a product update or product launch, plan to start listening weeks in advance so you can a) establish a baseline to compare results against and b) be prepared in the event things go awry. The #NA14 Crisis. Not only how many people saw, but who saw and who matters?

Crisis 120

Crisis System Product Launch Reputation 120

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

ISEBOX

MARCH 2, 2017

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Next up in our series for pharma PR executives, we’ll re-visit our January 2016 post on go-to solutions you need in your pharmaceutical communications digital toolbox.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ISEBOX

DECEMBER 14, 2016

With hundreds of new mobile health apps released every day, you have to approach developing an app as you would a product launch in a saturated market. We’re wrapping up 2016 with additional articles in the pharma regulatory series. Enjoy the holidays with a little light reading, like….

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

PR 20/20

OCTOBER 4, 2018

In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. Another example would be to demonstrate how a product or service is created , giving audiences a behind-the-scenes look at what goes into the products and services they love.”.

Video 78

Video Trends Strategy Marketing 78

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Product launches. Don’t have a new product coming out but you’re interested in reaching out to 18-22 year olds? face student debt.

Radio 68

Radio Media Newspapers Technology 68

Presspage

NOVEMBER 13, 2017

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. But there are some other important reasons as well: Trust Over 60% of people trust Google News more than they trust the news outlets contained in Google’s Index ( 2016 Edelman Trust Barometer ). What is Google News?

Google 94

Google Guidelines SEO Engineering 94

PR in High Definition

APRIL 28, 2016

Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Product launches. At this exponential rate of growth, the future of marketing and communications will certainly become centred on virtual reality.

Social Media 54

Social Media Tools Marketing Enterprise 54

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. When I have a product launch, I like to use multimedia-rich press release for this segment. req.) – by Regalix found. “…of Look for those places on Facebook where people congregate for news.

B2B 60

B2B Facebook Marketing Social Media 60

The Hoffman Agency

MARCH 11, 2020

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Basically, Hoffman pays you to work abroad. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 2) Burton-Taylor offers a mixed assessment on PR tech M&A. million in cash, $13.5

Analytics 67

Analytics Report Technology Pitching 67

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 187

Marketing Content Marketing Data Social Media 187

ISEBOX

JANUARY 6, 2016

So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. Product Launches. But that’s a far cry from actually preparing an editorial calendar – then maintaining, adjusting and sticking to it. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70

Survey Corporate Product Launch Writing 70

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. Thought Leadership Isn’t A Content Strategy. The gatekeepers are no longer the editors and reporters of magazines and newspapers.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. Sources: Amazon , The Verge , Luxury Launches , Dr. Attitude. Join the Beats Army.” The official Beats by Dre Pinterest page has 3,573 followers with 110 pins.

YouTube 118

YouTube Brand Branding Crisis 118