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The Resolution Blog
MAY 24, 2017
The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?
Stephen Waddington
JULY 6, 2022
In the UK the public relations market employs 99,900 people and contributes £16.7 billion in 2016 (Public Relations and Communications Association, 2016). Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Professional Capabilities.
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Wadds Inc.
JULY 23, 2023
Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. Claire is both a Chartered PR and a Chartered Marketer.
The Proactive Report
FEBRUARY 7, 2016
On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist. What is it about measurement that seems to stump them? Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better?
Sword and the Script
DECEMBER 11, 2018
As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.
Wadds Inc.
JULY 6, 2022
In the UK the public relations market employs 99,900 people and contributes £16.7 billion in 2016 (Public Relations and Communications Association, 2016). Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Professional Capabilities.
Sword and the Script
SEPTEMBER 3, 2019
PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Most PR vendors try to serve as an email marketing tool, and they do a clunky job. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw.
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