ImPRessions - Crenshaw Communications
AUGUST 12, 2016
.” Test those waters again and again and watch the work and work ethic improve. Translated into the workaday world, this means the PR student intern can be a font of fresh information for press releases, pitches, media outlets and more. Take advantage of this youthful bunch to make your pitches more relevant.
Maxim Behar
APRIL 17, 2024
“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Many people deem the Bell Pottinger case an incredible precedent and a milestone in the PR industry.
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Sword and the Script
JANUARY 2, 2024
In 2016, I decided to hang out a shingle and start my own business. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. That next spring I started this blog, largely as a means of professional development. That’s of course what I did. In 2023, the 14 th year of publishing, I published 50 blog posts.
Doctor Spin
FEBRUARY 26, 2024
Like a skilled gardener preparing the soil before planting seeds, successful persuaders understand the importance of laying the groundwork before pitching. “Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: Current opinion in psychology 1 Wänke, M.
Flatiron Communications
JANUARY 11, 2018
2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I’m not, btw.).
Presspage
APRIL 12, 2018
In 2016, Heliograf created more than 500 articles in the same time frame. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts? Can we really expect news organizations to compete against that?” What brands are going to rise and fall in this new landscape? ” 5.
Beyond PR
JULY 20, 2016
Know your standards: AP News Values and other codes of ethics. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Learn them.
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