Communications Conversations

JANUARY 16, 2017

Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically). When was the last time you had an actual conversation with anybody on Twitter? Heck, when was the last time ANYBODY has a productive conversation on Twitter?

B2B 60

B2B Twitter Viral Trends 60

Cision

APRIL 5, 2016

1.038 billion in January 2016, to be exact. And no where else are they so reachable, en masse, at such a low cost. Hope is a terrible strategy. Instead, we must now actively push our content out to our intended audience. Facebook has over 1 billion active daily users. Notice that is daily users and billion with a B.

Advertising 120

Advertising Advertising Facebook B2C 120

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

Trends 83

Trends Publicity Analytics Software 83

Prohibition

JUNE 16, 2017

Avoid saying ‘Hey there’ when emailing en masse, it becomes very obvious that you’re one of many and the PR hasn’t done the research into what type of content will work for your blog. I receive at least ten random emails per day from PRs that haven’t done their research.

Social Media 48

Social Media Exercises Viral Video 48

Practical Law Construction

DECEMBER 1, 2020

So it is unsurprising that several forms which represent designers include such provisions (for example, see clauses 6.3 of the RIBA Standard Professional Services Contract 2020 ).

Construction 52

Construction Technology Course Blogging 52

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. Change em dashes to en dashes, insert spaces between en dashes and words in footnotes.

Writing 83

Writing Google Blogging Exercises 83

NewsWhip

AUGUST 18, 2020

One perhaps unexpected aspect that came out of the early days of the pandemic was the public turning en masse to trusted news sources to get information about the virus. This fits in with our observations that it is very rare for outright ‘fake news’ to go viral in 2020 in the same way as it did in 2016. Iffy quotient.

Web 78

Web Comparison Facebook Community 78