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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Vice President, Marketing Technology. What does the future hold for public relations professionals? What should we be keeping an eye on? Trend #1: Interactive Infographics. Christopher S.

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How AI Can Help Your PR Strategy

Onclusive

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Identify PR funnel accelerators.

Strategy 294
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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. 2014: ZIPR Mobile PR Spokesperson App.

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IBM Vision: The Future of AI and Public Relations

Shift Communications

By some estimates there are approximately 15,000 legitimate data scientists in the entire world, and consulting firm McKinsey and Company calculates an industry need for 150,000-180,000 data scientists. 83% of managers in 2016 can’t find/hire any. Vice President, Marketing Technology. pic.twitter.com/plqrYTUht3.

Publicity 166
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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.