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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

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4 Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

Beyond PR

Other team members started in roles varying from chemical engineering to customer service. And after learning so much from this year’s #MKTGnation Champions, it was an honor to find out PR Newswire was named a Revvie champion as Marketing Team of the Year, Enterprise. We even have a former sommelier!

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26 Tweetable Tips for Award-Winning Marketing [SlideShare]

Beyond PR

PR Newswire has seen firsthand how this investment in people pays off, as we were honored during last week’s Marketing Nation Summit with the 2016 Marketo Revvie Award for Marketing Team of the Year, Enterprise. Get more tips for meeting this challenge by downloading our guide Understanding How Buyer 2.0

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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. This is where you will require a CMS.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. 2019: 26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 187
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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study.