Stephen Waddington

JANUARY 15, 2020

The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. To that end, this year’s roundup is uh-mazing. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Creating a website is no more a complex task.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

OCTOBER 11, 2016

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study.

Social Media 60

Social Media Study Media Survey 60

Shift Communications

AUGUST 24, 2016

Consider three seemingly unrelated news events from July 2016. ” If 80% of data is within organizations themselves, applications like Slack are primed to be the place where data is exchanged in an enterprise vs. a Facebook or Google. This mindset will be very outdated in the very near term. Derek Lyons. Vice President.

Data 60

Data Marketing System Google 60