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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

million in 2016. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. Meltwater offers 50 suggested metrics to measure your content marketing.

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Behind the Headlines With Joanna Brahim

Cision

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. Image via John Paul Filo/CBS ©2016 Smithsonian Channel. All Rights Reserved.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 6a) June 6, 2016: DOJ Rules on PR Newswire. based provider of briefings for corporate and government executives, for $71.8 million about six months later.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ). Public Relations Statistics from 2020.

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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

Sword and the Script

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. 4) West Corporation rebrands as Intrado…but who was West? million.

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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.