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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Brands are shifting focus to “Association” rather than “Advertising”.

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2016 – A Year in Traditional Media

Shift Communications

The story generated millions of positive news impressions for the brand and this truly special employee.”. The Verge , Thomas Ricker (UVM: 16,157,798): Blink wireless security cameras run for two years on a pair of AA batteries. Taylor Smith, Account Manager. Client: Blink. Cassandra Faro, Account Executive. Client: Blink.

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Behind the Headlines With Sophie Raine

Cision

As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. If your PR strategy looks the same as your competitors, progress will be a challenge. Use your creativity.

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Avoid These “Bad-PR” Awards

ImPRessions - Crenshaw Communications

” No one is immune to the “wisdom of the crowd,” 50 million of whom rank topics comprising pop culture, sports, politics, brands and lifestyle every month. Esquire’s Dubious Achievement Awards . Some of this year’s “winners” include a false report claiming NASA had changed the astrological signs!

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

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How to Write Concise and Compelling Press Release Headlines

Beyond PR

This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. A great example of this is Amazon.