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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Just ask Qualcomm Wireless Reach. I cannot take credit for coming up with these.

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2016 – A Year in Traditional Media

Shift Communications

The Verge , Thomas Ricker (UVM: 16,157,798): Blink wireless security cameras run for two years on a pair of AA batteries. cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Cassandra Faro, Account Executive. Client: Blink. Annie Perkins.

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In PR? This is all you need to know for 2016

Onclusive

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year. What you really need […].

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

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How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Headline After: XYZ Corp. Omit nonessential words.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Amazon $100 billion annual sales and Amazon Web Services earns $10 billion, 2016 : “They (Amazon.com and AWS) share a distinctive organizational culture that cares deeply about and acts with conviction on a small number of principles. The publishing industry is the established market that Amazon looked to grow its enduring franchise.

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Behind the Headlines With Sophie Raine

Cision

I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. Don’t take no for an answer. Are you prepared for crises?

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