ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Cision

MARCH 20, 2017

With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media. This is why we’ve invested so heavily in the Cision Communications Cloud.

Technology 227

Technology Data Big Data Measurement 227

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR stands to impact advertising companies most of all. Public relations campaigns make take on more awareness building as advertising rebuilds. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Practical Law Construction

MARCH 9, 2022

It was decided as common ground in this case that the contract was concluded at a meeting at the property on 21 June 2016 which was attended by the builder, Mr Foster (D2 – see below) and the claimant. Witnesses reported that Mr Foster spoke about the “Foster & Co” brand but did not mention FCCL or any other corporate entity.

Construction 72

Construction Insurance Insurance Meeting 72

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 93

Agency Trends Marketing Survey 93

Cision

MAY 2, 2016

Native advertise through a third-party. No external style sheets and only one style tag in the document head. Twitter Advertising (@TwitterAds) November 8, 2013. 0DwouHZ9pg pic.twitter.com/WmBm9yTIUl — CNN (@CNN) April 29, 2016. Linkedin Corporate Publishing Playbook from LinkedIn. Monetize through Facebook Ad.

Mobile 120

Mobile LinkedIn Facebook Google 120