Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. According to the announcement : “The offer and subsequent post-closing restructuring were originally announced on January 18, 2023, and completed on August 9, 2023. SocialChorus was merged with Dynamic Signal and rebranded as FirstUp.

Software 162

Software Marketing Leadership B2B 162

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Doctor Spin

JANUARY 16, 2024

2023, December 11). 2023, December 11). Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. 2023, December 11). 3 Information asymmetry. In Wikipedia. In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Burrelles Fresh Ideas

MAY 9, 2023

According to Ragan’s 2023 Communications Benchmark Report , 33% of respondents said a lack of measurement is one of the things most holding them back from producing better communications. And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences.

Writing 190

Writing Communications Marketing B2B 190

Ethical Voices

MAY 8, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We’ve been helping companies measure their ethical culture since 2016. Milliken has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We’ve been helping companies measure their ethical culture since 2016. Milliken has made the list 17 times.

Ethics 52

Ethics Training Financial Survey 52