Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 189

Marketing Content Marketing Data Social Media 189

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016.

Ethics 70

Ethics Training Financial Survey 70

Burrelles Fresh Ideas

MAY 9, 2023

According to Ragan’s 2023 Communications Benchmark Report , 33% of respondents said a lack of measurement is one of the things most holding them back from producing better communications. And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016.

Ethics 52

Ethics Training Financial Survey 52

Doctor Spin

DECEMBER 4, 2023

Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback. Source: The International Encyclopedia of Political Communication 9 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Oxford Reference.

Media 52

Media eBook Viral Construction 52