“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer
NewsWhip
FEBRUARY 1, 2024
To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.
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