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TCIP #049 – What Makes a Good Crisis Message with Karen Freberg and Kristin Saling

Melissa Agnes

Welcome to episode #049 of The Crisis Intelligence Podcast, with Melissa Agnes, Karen Freberg and Kristin Saling. They recently conducted a research study to determine the characteristics and attributes that make a good crisis communication message on social media. Subscribe to The Crisis Intelligence Podcast!

Crisis 162
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A Look At Academic Research on Crisis Communication From #AEJMC14

Melissa Agnes

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

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Gearing Up For Social Slam 2013

Waxing UnLyrical

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). Enter Social Slam. It’s one of the afternoon’s breakout sessions, and on social media in a crisis.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120
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Tips for Helping Law Enforcement Position Itself as the Source of Trust and Credibility in a Crisis

Melissa Agnes

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. And while this reality presents a major challenge, not being able to do this means continuing to lose control of the narrative of the crisis.

Crisis 100
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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. It also launched a social media campaign with humorous memes and messages about the dangers of the behavior. McDonald’s wrong-time marketing?

Brand 160
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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Customer support is available 24/7/365. .