Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before.

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Digital PR Newspapers Advertising Advertising 79

Bianchi Biz Blog

SEPTEMBER 26, 2022

In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women. As an entrepreneur you never really leave work at the end of the day, but we live in a very creative and inspiring time, so work tends to be a passion for me, too.

Meeting 75

Meeting Automotive Media Journalism 75

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. However social media has added a twist: a passive and non-intrusive way to pitch reporters and influencers without clogging up an email inbox.

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

JUNE 26, 2018

Host Kerry O’Shea Gorgone – who always sounds like she’s smiling – has recently interviewed marketers on topics including brands, metrics, personalization, content marketing, and even, occasionally, the value of creative in marketing. If you’ve got one to suggest or pitch, please leave a comment, and I’ll check it out.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! That’s exactly what we want to happen, to be fostering a connection between information seekers or creative makers and the people here who can support them. Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. The creators: 2Bobs is hosted by Blair Enns ( @blairenns ) and David C.

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Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Creative employee communications. December 2013: Focusing on a Few 2014 Content Marketing Predictions. ” Tonya Chin | Nutanix.

Marketing 174

Marketing Employee Content Marketing Training 174

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. It means it’s time to get creative. There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. He told me of the time he went to pitch for a major lawnmower account. What are your most striking characteristics as a PR practitioner?

Film 40

Film Creativity Newspapers Internal 40

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over.

Video 111

Video Brand Branding YouTube 111

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015. And Happy New Year!

Blogging 64

Blogging Analytics Google Writing 64

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. They all share freely and all see the benefit. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015. And Happy New Year!

Blogging 40

Blogging Analytics Google Writing 40