Caine’s Arcade: How Powerful Storytelling Can Make a Difference
Polaris
NOVEMBER 20, 2014
creative agency. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity.
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