2012 Advertising Agency International 
Deirdre Breakenridge
FEBRUARY 12, 2015
Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.
Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It’s a lesson in crowdsourcing and the mantra of publishing frequently and often.
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Polaris
NOVEMBER 20, 2014
creative agency. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. He also addressed the Cannes Lions International Advertising Festival. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla.
Communications Conversations
DECEMBER 8, 2022
After all, this was an advertising panel. Her start : Public relations intern with Fleishman Hillard. But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Her start : Talent resources intern at Fallon. Careers are messy and are marked by many stops and starts.
Communications Conversations
OCTOBER 13, 2014
Consultants, agencies, thought leaders, bloggers. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). *
PR 20/20
SEPTEMBER 17, 2019
Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.
PR 20/20
MAY 12, 2016
Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.
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