Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
Waxing UnLyrical
MARCH 26, 2012
One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. And in 2011, there were seven blog posts on the campaign that had been tracked.
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