Deirdre Breakenridge
FEBRUARY 13, 2015
We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.
Cision
APRIL 13, 2015
Here are three ideas you can add to your content marketing strategy to try to both catch people when they need you, and still avoid privacy concerns. If you recall the avian flu concerns in the mid-2000s, and the H1N1 scare in 2009, you saw the crisis communication model in action. So how do you do health care content marketing?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Shift Communications
JUNE 19, 2015
In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.
Cision
MAY 18, 2017
Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .
Sword and the Script
MAY 21, 2019
Back in the halcyon days of 2008-2009, if you had a business and were trying to reach customers, you could take your 1,000 Facebook followers and end up reaching 3,000 people with an unpaid post. BH: In the world of B2B, paid social media is the only social media left.
Waxing UnLyrical
JANUARY 4, 2011
As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Read All About It!
PR Conversations
JULY 8, 2016
Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) Online visibility can conflict with ethical demands to ensure privacy, confidentiality and anonymity for research participants. Part 3: PR History – prospecting for archival gold by Tom Watson. References.
Expert insights. Personalized for you.
150 
Let's personalize your content