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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? “User engagement&# is the buzzword just seeping its way through every CEO’s checklist.

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Talking The Social Media Walk

Waxing UnLyrical

Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. Again, thanks for writing down what Ive been thinking for awhile!

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3 Content Marketing Ideas for Health Care Communicators

Cision

Here are three ideas you can add to your content marketing strategy to try to both catch people when they need you, and still avoid privacy concerns. They do this by writing about and talking about that health crisis immediately, but they established their credibility by talking about those issues early on. Use that to your favor.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To

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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. When I was writing todays post on Facebook turning your "likes" into ads, I was reminded of the whole Flickr/Virgin Mobile deal from a few years ago.