Sword and the Script

FEBRUARY 6, 2018

Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. You can be an ethical and persuasive PR pro or marketer without selling your soul. 61% trust academic experts. 50% trust financial industry analysts.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Waxing UnLyrical

APRIL 12, 2011

We are the masters of our own ethical and procedural checks (no pressure). If there is one thing PR professionals have demonstrated we are good at, it’s our ability to adapt and adopt emerging concepts and technologies for the purpose of serving our customers better. The idea of polling and surveying is catching on (again).

Survey 92

Survey Interviews Social Media Education 92

Maxim Behar

NOVEMBER 23, 2020

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. Is it possible for the technological boom of programmers to completely replace the standard purchase of advertising? What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

AUGUST 27, 2018

Other challenges include ethics, power, propaganda and Western bias. In a paper presented at Bledcom in 2009[x], Bruno Amaral and David Phillips reported on a research project at the University of Lisbon that investigated how relationships are formed online. Table 3: Academic criticism of the Excellence Theory.

Communications 60

Communications Analysis Web Handbook 60

Stephen Waddington

JULY 11, 2017

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. Only one third (35.9%) follow the debate about social bots and 15.9% 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Mindful Marketing

JULY 26, 2019

.’ Contrast that certainty with the risk inherent with real human endorsers, such as Tiger Woods, whose 2009 sex scandal caused two of his biggest sponsors, Gatorade and AT&T, to bail. So, the question: Is it ethical for organizations to employ virtual influencers? Someone needs to create and manage the digital personas.

Ethics 70

Ethics Consumer Reputation Corporate 70

PR Conversations

JULY 8, 2016

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) Issue #1: Being an insider. Reflecting Greene’s (2014 p.8)

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) Issue 1: Being an insider. Reflecting Greene’s (2014 p.8)

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) Issue 1: Being an insider. Reflecting Greene’s (2014 p.8)

Interviews 40

Interviews Ethics Education LinkedIn 40

PRSay

SEPTEMBER 12, 2016

Consider that every single second, at the crossroads of human communication and technology, 2.5 Mahmoud says, “We have been empowered by technological and intellectual tools. In 2008 and 2009, I served as chair of the Council of Public Relations Firms — today it’s called the PR Council. They are exciting times, amazing times.

Leadership 0

Leadership Agency Education Communications 0

Stephen Waddington

DECEMBER 5, 2018

Practitioners have a responsibility to work to ethical standards. Wires services are an aspect of technology in modern media relations that I moan and b h about in agencies. He commissioned research at Cardiff University in 1998 that found that 80% of the stories in were not original and that only 12% were generated by journalists.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52