Maxim Behar for “24 Chasa": "PR crisis management became routine"
Maxim Behar
NOVEMBER 23, 2020
Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. We have the so-called wording, the art of persuading in words, we know perfectly how to formulate the right users, how to convince them, and last but not least - how to measure the result. What does it do? And that shouldn't scare us.
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