Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. Then, the references and contacts start to come a lot easier.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

JANUARY 10, 2017

This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. Don’t miss these posts: B2B Customers Want Thought Leadership. Bloggers most often get started with a goal of becoming self-employed and having an outlet for creative expression,” the report says in its conclusion. “The

Survey 60

Survey Blogging Corporate Analytics 60

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Are they only dealing with crisis PR in this sick time? And this will not be because advertising agencies are bad, or colleagues there are not creative.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

SEPTEMBER 26, 2010

Pursuing Meaningful Life Episode 078 – Loving Different Cultures , from Leadership Equip Network. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

MAY 23, 2019

A study released by Johns Hopkins University in 2009 revealed that volunteers increased their brain functioning. She is an active speaker and gives workshops for other non-profits and university communications students on the subjects of non-profit marketing and women’s leadership. Connect with her on LinkedIn.

Communications 59

Communications Nonprofit Training Community 59

Sword and the Script

FEBRUARY 6, 2018

Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. Communication builds trust and it’s a function of leadership. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. Back in the halcyon days of 2008-2009, if you had a business and were trying to reach customers, you could take your 1,000 Facebook followers and end up reaching 3,000 people with an unpaid post. Additionally, it’s not all about Facebook anymore.

B2B 82

B2B Social Media Company Marketing 82

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. In other words, something very unusual. Read All About It! Glad thats over with.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 1, 2010

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida Department of Public Relations Advisory Council; served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005.

Measurement 103

Measurement Education Facebook Course 103

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Case in point, in 2009 after watching the MTV Music Awards when Kanye interrupted Taylor Swift’s acceptance speech, I wrote a blog post about how the whole thing as a publicity stunt. Yet here we are, working in the digital age of marketing. Final Thought.

Report 52

Report How To Marketing Analytics 52

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. That leadership and direction, The Big Idea that seals the deal can come from anyone, in the right setting.

Film 70

Film Measurement Leadership Twitter 70

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. Role of creativity in earned media Aligning an organisation’s story with the agenda of a media organisation is the key to successful media relations. Your organisation’s story needs to be framed around a strong news angle.

Media Relations 115

Media Relations Media Print Newspapers 115