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What’s Trending for 2023?

PRSay

If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Paid internships are essential.

Trends 127
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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98
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Traditional Media: From Endangered To Extinct

Maxim Behar

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025.

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Face Implicit Bias to Create a More Diverse PR Profession

PRSay

Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies. Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. Often, implicit bias is the culprit in this apparent disconnect.

Nonprofit 102
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Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]

Sword and the Script

This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. I also put together a presentation for a conference of agencies interested purchasing technology earlier this spring that might be of interest: The PR Technology Landscape 2022.

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Bringing Open Community To Public Relations

Waxing UnLyrical

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. I got up and asked them, “if that’s the case, why do we need PR agencies?” That’s just not realistic anymore. Nor is it scalable to the Open Community. Read All About It!

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. A few important qualifiers here: 1. It is on this latter point that I will reflect.