Remove 2008 Remove Advertising Remove Corporate Remove Social Media
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. Reddit data.

Reddit 178
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PR Job Coach - Untitled Article

PR Job Coach

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274
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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Corporate communications. Direct advertising. Media buying. Media relations. Social media consulting. Tell us about it in the comments or on social media using #solopr. Community relations. Event planning.

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From Zuckerberg to Sorrell: when the CEO is hung out to dry 

Mark My Words

The memo from corporate PR is for CEOs is keep heads well below the parapet. Shareholders ought to see that in an increasingly crowded corporate ecosystem thought leadership from the top is a huge asset for a brand. In many ways these figures are exceptions to the rule as both probably feel they have nothing to prove.

Crisis 60
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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

After all, this was an advertising panel. Most of the folks I know come from the PR, comms or social media worlds. Holly is now the vice president of corporate branding and partnerships at Polaris. Holly’s one of those folks who started in marketing right at the beginning of social media.

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How long before brands completely abandon Twitter?

Communications Conversations

So, that got me thinking: Could Twitter legitimately go away as a company social media tool within two years? Twitter has never really overcome this obstacle–because, let’s face it, it’s always been an obstacle (remember those “I don’t get it” statements in 2008–they’re still happening).

Twitter 60