Burrelles Fresh Ideas

APRIL 9, 2024

The evolution of brand communication Remember the days when businesses would send out press releases to a black hole, hoping someone would pick it up? Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. That’s the magic of integrating PR strategies into social media marketing.

Social Media 93

Social Media Marketing Media Storytelling 93

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Nielsen, in 2007, American Idol featured 4,349 product placement occurrences and by 2008 Kelly Clarkson had sold 18.9 Storytelling is the key.

Advertising 190

Advertising Advertising Radio Television 190

David PR Group

JULY 21, 2014

While it’s OK to be brief in your communications, we can’t let our story suffer because of the medium. But as the Web has found its way as a tool, it also influenced how we communicate. I found it to be a strong piece of PR communications that explained James’ position in a way that was believable and authentic. –John.

Storytelling 81

Storytelling Marketing Viral Energy 81

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Thanks to David for leading the way to innovation in marketing, PR, and communications.

Marketing 118

Marketing Social Media Trends Instagram 118

Ishmael's Corner

MARCH 31, 2015

Still very much a public figure, I saw how his approach to communications deviated from the status quo. Lee clearly understood that communications that stood out would be more persuasive in rallying a nation and gaining peer status with other countries. ” - The New York Times, August 29, 2007. He had a job to get done.

Communications 60

Communications Storytelling Local Policies 60

Stephen Waddington

MAY 3, 2022

The study determined that the role of the public relations function is to provide an effective two-way channel of communication between a corporation and its stakeholders, notably management and the public. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement.

Publicity 112

Publicity Construction Corporate Study 112

Communications Conversations

DECEMBER 8, 2014

Is this 2007? P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. I mean, by now, who doesn’t know that visual storytelling is a big trend for brands looking to gain traction in social and online storytelling? A big trend is the use of LinkedIn? Am I wrong?

Social Media 152

Social Media Mobile Marketing Storytelling 152