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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

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The Complete Guide to PR Stunts

5W PR

Top Publicity Stunts of 2017-2018. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so.

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Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal

Bianchi Biz Blog

CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. Long one here, so bear with me: October 2005. I was the news editor of a small daily newspaper in Alabama. Metro weekly newspaper that no longer exists. I’m the Chief Editor of Commercial Carrier Journal (CCJ).

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Anaheim Mayor Pitches American Idol?

Bad Pitch Blog

. - From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. Something tells me they''re already doing this. This eliminates the duplication of contact information.

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Behind the Headlines With Jody Fisher

Cision

When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be. Today, I think that’s true across all media. OK… maybe I’d live where I could walk to the beach! My favorite book is….

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. I thought any good publicity is a win but it’s really about pillars of importance and priorities. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016.

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