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Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

Employee 196
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook 190
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Carbon bandwagon

Stephen Waddington

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

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Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. As far back as 2005, BusinessWeek devoted a cover feature to blogs that included the words: “Your customers and rivals are figuring blogs out. Not at a press event. Not in a news release.

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

You were the Associate Athletic Director for External Affairs at Syracuse University from 1995-2005. The founding director of SU’s sport management program, Veley joined the Falk College in 2005 as department chair and was named professor of practice the following year.

Sports 60
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HSN, Inc. Taps Flatiron as Corp. PR Agency

Flatiron Communications

Corporate Communications Agency of Record. Strategic Counsel, Corporate and Media Relations. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. Retains Flatiron Communications, LLC as its. About Flatiron Communications LLC.

Agency 28
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Trust Me, PR is dead – long live public relations

Stuart Bruce

Can you remember who Time magazine’s person of the year was in 2005? From these changes and the wealth of evidence he presents Robert draws the conclusion that PR is dead and should be replaced with a new concept of public leadership. Robert believes the future is Public Leadership. Trust in people like themselves.