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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology , 35, … Continue reading The Halo Effect and Spokesperson Selection For PR professionals , recognising the Halo Effect opens up a realm of opportunities. Source: Commercial Research 2 Hao, L.

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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Every Company is a Media Company The media landscape has changed drastically.

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Maxim Behar for Seychelles NATION newspaper: Well-controlled risk is bringing to Seychelles only benefits

Maxim Behar

A globally renown public relation expert, Maxim Behar is Seychelles’ Honorary Consul General in Bulgaria since 2004, and is a great friend of our country. Maxim Behar: Journalism has changed a lot over the past decade, this is the reality. Talking about real journalism ? Maxim Behar: Hmm.

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Donald Trump Broke PR’s Golden Rule

Cision

Sometimes politicians lose because they slip down staircases ; other times because they say scream too loudly at political rallies like Howard Dean did in Iowa during the 2004 election. Trump controlled 85 percent of the social share of voice (percentage of mentions of the candidate on Twitter). Nothing could stick.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. million over five venture rounds since 2004.

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8 Ways to Make Your Press Release More Effective

Cision

Of course email and social media have changed the ways and the hours that we are available in this way. Journal Of Business Communication , 44 (1), 59-95. Canadian Journal of Respiratory Therapy , 48 (3), 32-32 1p. Building Design , (2004), 22. How to Write a Press Release. Public Relations Quarterly , 17 (2), 32.

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