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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

She started the company in 2004 as a side hustle before taking it full time five years ago. Ebony realized people could use some assistance in how to present themselves well and put together dynamic press kits. A key focus for Ebony’s business, which consists of six team members, is crisis communications for cybersecurity clients.

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Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Social Selling Secrets Masterclass

wiredPRworks

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Book a Social Selling Secrets Masterclass Discovery Call. PR: Personality and Reputation.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. million over five venture rounds since 2004. Critical Mention vs. TVEyes.

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10 Tips to Become More Likeable

Cision

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Click here now! Ask for advice.

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The four Ps of public relations leadership

PR Conversations

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Having determined purpose, next we have to decide the strategy on how to implement it. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.