PRSay
AUGUST 30, 2018
The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.
Karen Freberg
JULY 3, 2021
When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete.
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wiredPRworks
SEPTEMBER 30, 2020
Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation. Interview: craft a compelling and true-to-life storytelling narrative. Define: what Facebook means to your brand.
Solo PR Pro
OCTOBER 5, 2021
When a former FDA commissioner became dean of medicine at the UCSF School of Medicine in 2004, Doug became his chief of staff and communications director, an incredible opportunity that allowed him to see how major research programs are put together and funded. In 1997, when USA Today moved him from D.C. Building a solo business.
Doctor Spin
MAY 30, 2023
This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Barnum had a knack for creating buzz. Risk management. 3 Chryssochoou, X. and Volpato, C.
The Hoffman Agency
FEBRUARY 28, 2020
When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result. The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Too many bricks?
Beyond PR
MAY 17, 2018
In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject.
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