5W PR

SEPTEMBER 10, 2020

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. In an attempt to insert some humor, the brand released a statement saying that KFC was the “winner of the award for the most inappropriate ad slogan for 2020.” Pre-Pandemic. PR books are filled with other failures.

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Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Your brand could be dragged through the mud.

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Solo PR Pro

JANUARY 16, 2018

As a solo consultant, your reputation is integral to your brand. Alan Weiss, Million Dollar Consulting, Alan Weiss, McGraw Hill, New York, 2003. This is one reason that referrals are so powerful; it builds immediate trust. The person referring you is essentially endorsing you as a credible resource.

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PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation?

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Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. In 2003, as Lieutenant Theodore Groves, Ellis appeared with Depp in Pirates of the Caribbean: The Curse of the Black Pearl. It turned Depp into the mega-star of a blockbuster brand.

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Reputation Specialist Michael Toebe

JUNE 12, 2021

Where he now stands reputation-wise and legally as to his contract are as much a matter of perception as facts. Is Neymar possibly telling the truth that he is being victimized or is he in denial and headed deeper down a problematic road in regards to his reputation? He also feels unjustly punished.

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Lauri Pehar Borsh

SEPTEMBER 9, 2014

If you follow me on social media or this blog, you know I write about this “growing issue” a lot and have been preaching this since the dawn of social media (2003). Come out from behind the brand and start operating like Sir Richard Branson…. Read the rest of the study/article >here.

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