2003 Brand Crisis Communications Reputation 
Prohibition
JANUARY 14, 2022
What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?
PR in High Definition
MAY 31, 2022
As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation?
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