Shift Communications

FEBRUARY 10, 2022

Why brands should approach the impending rise of the Metaverse with caution. That was in 2003. Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. The post Metaverse for Marketing: Twice the Hype?

Marketing 78

Marketing Social Media Meeting Groups 78

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. The former CEO of Abercrombie, Mike Jeffries, who once led the brand’s revival, would ultimately become its biggest liability.

Reputation 62

Reputation Policies Leadership Company 62

Mindful Marketing

APRIL 23, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? Check out Mindful Marketing Ads and Vote your Mind!

Insurance 99

Insurance Insurance Social Media Comparison 99

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling?

Storytelling 118

Storytelling Examples B2B Chemicals 118

Communications Conversations

FEBRUARY 25, 2021

But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. In 2015, his VaynerMedia agency was named one of AdAge’s A-List agencies and has more than 600 employees. Gary V is a fascinating personality to me. For so many reasons. A pretty amazing feat.

Social Media 88

Social Media Media Conference Agency 88

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, You’ll have to read the story and watch the very moving film to find out how a campaign with no branding helps achieve communication goals. Yes, really!)

Measurement 40

Measurement Airlines Data Case Study 40

Reputation Specialist Michael Toebe

JUNE 12, 2021

Soccer star Neymar can’t believe Nike terminated an endorsement deal with him because he refused to cooperate with an investigation into the alleged sexual assault of a Nike employee that he says was "an absurd lie." That person, an employee, was not protected. Nike says it is “deeply disturbed” by its findings.

Reputation 59

Reputation Crisis Management Crisis Public Affairs 59