Shift Communications

FEBRUARY 10, 2022

Why brands should approach the impending rise of the Metaverse with caution. That was in 2003. Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. That’s what the hype said, at least. Mistakes will be made.

Marketing 78

Marketing Social Media Meeting Groups 78

Communications Conversations

FEBRUARY 25, 2021

In 2015, his VaynerMedia agency was named one of AdAge’s A-List agencies and has more than 600 employees. But, does that really mean he knows what he’s doing when it comes to brands and social media? That year it grossed $100 million in revenue. A pretty amazing feat. The jury may still be out, believe it or not.

Social Media 88

Social Media Media Conference Agency 88

Maxim Behar

SEPTEMBER 19, 2022

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. the next morning, I was already on the plane to London.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. Somehow, by grit and will, the founders and executive team had pulled the company through.

Storytelling 118

Storytelling Examples B2B Chemicals 118

Maxim Behar

SEPTEMBER 19, 2022

I wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. the next morning, I was already on the plane to London. Some dreams really do come true.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, You’ll have to read the story and watch the very moving film to find out how a campaign with no branding helps achieve communication goals. Yes, really!)

Measurement 40

Measurement Airlines Case Study Data 40