Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. And that’s the theme for this week’s Unscripted Marketing Links (UML). Have a look: It’s hard to get emotional about marketing printers, but HP is able to do it. Talk to Us !

Storytelling 117

Storytelling Examples B2B Chemicals 117

Communications Conversations

FEBRUARY 25, 2021

But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. In social media circles, this is a legit question I think pops up a lot among people who have been career communicators and marketers. Gary V is a fascinating personality to me. For so many reasons.

Social Media 88

Social Media Media Conference Agency 88

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . Canada and Latin America, as well as Cision’s Global Product organization.

Data 70

Data Retail How To Sports 70

PRSay

SEPTEMBER 2, 2016

Getting the brand out there and everything that we stand for and everything that we built. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. And all of the leadership positions that we’re taking. It’s not for everybody.

Sports 60

Sports Education Construction Television 60

Solo PR Pro

JANUARY 16, 2018

The last thing you want is to be out of sight and out of mind in your target market. As a solo consultant, your reputation is integral to your brand. Alan Weiss, Million Dollar Consulting, Alan Weiss, McGraw Hill, New York, 2003. You cannot be hired if no one knows who you are and what you offer.

Advertising 41

Advertising Advertising Resources Social Media 41

5W PR

OCTOBER 22, 2018

The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F. The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing.

Engineering 22

Engineering Education Retail YouTube 22

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

SEPTEMBER 28, 2023

In fact, millions of people look forward to purchasing this drink every year since its introduction in 2003. Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Newsfile

SEPTEMBER 27, 2023

In fact, millions of people look forward to purchasing this drink every year since its introduction in 2003. Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Mindful Marketing

APRIL 23, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? Check out Mindful Marketing Ads and Vote your Mind!

Insurance 99

Insurance Insurance Social Media Comparison 99

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, You’ll have to read the story and watch the very moving film to find out how a campaign with no branding helps achieve communication goals. Yes, really!)

Measurement 40

Measurement Airlines Data Case Study 40

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. The former CEO of Abercrombie, Mike Jeffries, who once led the brand’s revival, would ultimately become its biggest liability.

Reputation 62

Reputation Policies Leadership Company 62

Beyond PR

OCTOBER 25, 2017

And, not only do they need to prove the impact, they need to do it at the same level of granularity as their marketing counterparts in the owned and paid media space. Helping comms professionals around the globe, brands have been raving about their success with the Cision Communications Cloud for some time now.

Communications 73

Communications Analytics Analysis Data 73

Lauri Pehar Borsh

SEPTEMBER 9, 2014

This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential. And do their corporate marketing or even outsourced PR firms handle all a CEO or any C-suiter for that matter, ON SOCIAL MEDIA. It’s overwhelming!

Social Media 114

Social Media Media Analytics SEO 114

Reputation Specialist Michael Toebe

JUNE 12, 2021

Companies however are going to protect themselves from any risk — real or perceived — they deem as too dangerous for the well-being of the brand in the court of public opinion. “An All is not lost however as to his marketability, Waltz says. “If Neymar wants Nike to exhibit compassion, not only to himself but the alleged victim.

Reputation 59

Reputation Crisis Management Crisis Public Affairs 59

Lauri Pehar Borsh

SEPTEMBER 9, 2014

This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential. And do their corporate marketing or even outsourced PR firms handle all a CEO or any C-suiter for that matter, ON SOCIAL MEDIA. It’s overwhelming!

Social Media 60

Social Media Media Analytics SEO 60

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. As both industries continue to merge the amount of brands that are viewing advertisements as part of a larger public relations strategy are increasing with brands now realizing that the circulation of paid advertising is only circulation round one.

Advertising 120

Advertising Advertising Content Marketing Case Study 120