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How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

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Where Does Neymar Go After Allegations and Nike Reaction

Reputation Specialist Michael Toebe

JUNE 12, 2021

Soccer star Neymar can’t believe Nike terminated an endorsement deal with him because he refused to cooperate with an investigation into the alleged sexual assault of a Nike employee that he says was "an absurd lie." That person, an employee, was not protected. Nike says it is “deeply disturbed” by its findings.

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How to Prepare a PR Crisis Plan

Where Does Neymar Go After Allegations and Nike Reaction

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