2003, Brand, Crisis Communications and Employee

What can ‘The Rise and Fall of Abercrombie & Fitch’ teach us about managing reputations?

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. The former CEO of Abercrombie, Mike Jeffries, who once led the brand’s revival, would ultimately become its biggest liability.

Reputation

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How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis

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Public Relations Today

What can ‘The Rise and Fall of Abercrombie & Fitch’ teach us about managing reputations?

How to Prepare a PR Crisis Plan

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