Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It
Deirdre Breakenridge
APRIL 29, 2019
By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.
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